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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. Pokémon's creators alongside the Natural History Museum will launch a pop-up shop stocked with special merchandise. Fans will find offerings including stationery, plushes, and artwork all inspired by the museum's aesthetic. For collectors, however, will be a specially made Pikachu card, given as a free bonus at the pop-up. The store is scheduled both on-site at the museum and its web counterpart between late January and mid-April.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with stunning artwork that show creatures in their natural habitats. It's essentially is what a Pokémon Professor might publish after adventurers provide field notes, alternatively what Charles Darwin might have created if the famous islands were populated by Pidgeys rather than birds. Part of the charm lies in the book's scholarly approach, treating Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

What Makes This Promo Card Stand Out

The company regularly for The Pokémon Company special edition promos celebrating major tournaments and crossover partnerships. A lot of these promotional cards typically highlight the famous electric rodent that acts as the franchise mascot. What distinguishes this latest promotion apart is its distinctly bigger dimensions. While exact measurements were not publicly disclosed, its distribution will certainly be strictly limited, and fans limited to just one card with each transaction.

Limiting Speculator Interest

Per a company announcement, some of the merchandise may also be available beyond the museum walls. But, broader availability will only be specific stores in the United Kingdom. Importantly, collectors will not be able to acquire this promo through the online Pokémon Center. While reseller interest is a given, it appears they're going to have trouble hoarding mass quantities on this occasion. If you're feeling left out, there is the upcoming Pokémon Fossil exhibit headed to Chicago later this year.

"All profits of sales made in the Museum shop and from its web shop, which covers Pokémon products, go toward the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists who are conducting studies and finding solutions to the global ecological crisis," the statement says.